Kamloops & District Chamber of Commerce News

Strategic Plan Refresher – October, 2020

Outcomes, Priorities, and Objectives


The Kamloops Chamber of Commerce is indispensable to the success of the Kamloops business community.


The Kamloops Chamber of Commerce is a proven partner that connects, supports, and advocates for the Kamloops business community.


  • Inclusive
  • Collaborative
  • Leader in the business community
  • Member-focused

Intended Outcomes

  1. Business in Kamloops will thrive.
  2. Kamloops Chamber memberswill feel like a part of the broader community.
  3. Businesses in Kamloops will feel Chamber membership is necessary for success.
  4. Maximize efficiency withorganizationalresourcecapacity

Priorities & Objectives

1. Membership

  1. Improve membership retention.
  • Create and execute retention strategy
    • Create member journey map(automations)
    • Revise member onboarding process
  • Map out intentional touch points throughout the course of the calendar year and seek out opportunities for improvement
    • Increase engagement on MIC
  • Schedule marketing/communicationsto support the membership retention touch points

  • 2. Increase and diversify membership.
    • Choose 100 targets for attraction based on business community research, that aligns with Chamber themes or priorities.
    • Utilize data from Venture Kamloopsto understand growing/emerging industries and trends•Identify 51+ companies that are currently not members
    • Identify opportunities with Sun Peaks businessesand Tk’emlups te Sewepemc
  • 3. Welcome to business campaign – to make all new businesses feel included in the Kamloops business community
    • Including welcome to business email/phone call
  • 4. Optimize member value proposition.
    • Monitor and research trends on how business industry is evolving and consider trends in planning.
    • Modernize member benefit offering through affinity program partners and Chamber network.
    • Including member pension plan
    • Execute business community values survey
    • Research alternative dues structures and the costs for bringing in a consultant

2. Engagement

  1. Improve communication loop with membership to guide strategic planning
    • Create process and schedule to report to membership on Board & Organizational work
  2. Leverage the capacity of members and partners to enhance value, service, and standing to increase capacity to the Chamber
    • Actively seek out municipal/regional opportunities for member engagement
    • Create process for expression of interest in recruiting members
    • Create process tracking activities and reporting
      • Questionnaires
    • Create recognition program for volunteers

3. Communications

  1. Increase public awareness of the Chamber, its services, and its impacts.
    • Execute Chamber 125 campaign
    • Execute awareness campaigns with Kamloops This Week & Castanet
  2. Increase member awareness of the Chamber, its services, and its impacts.
    • Grow weekly briefing subscription list
    • Highlight member engagement/ chamber activities through communication schedule
  1. Compete to be the pre- eminent business association through brand identity and
    • Communicate differences between business associations/ organizations and
      strengthen brand identity
    • Insert into Mayor’s welcome letter and welcome businesses into the

4. Impact

  1. Support ongoing economic recovery through advocacy and member services.
    • Take charge on Mayor’s Economic Recovery Task Force Report Recommendations
      Research viability of co-working/innovation space
    • Execute valuable programming schedule and the Business Excellence
  2. Create and champion policies and positions, consistent with Chamber brand, that improve conditions for Kamloops businesses
    • Execute continuous feedback loop with membership to funnel data to the Chamber Board
    • Execute business community surveys to gather data
    • Host monthly industry roundtables to gather data

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The Kamloops Chamber of Commerce is situated on the traditional and unceded lands of the Tk'emlups Te Secwepemc within Secwepemc'ulucw, the traditional territory of the Secwepemc people. We are honored to live and work and play on this land and acknowledge the complicated history and humbly move forward in a spirit of collaboration and gratitude.