Kamloops & District Chamber of Commerce News

“Celebrate Our Makers” Campaign Diary

“Celebrate Our Makers” highlights the people behind the experience, behind the product, and behind the camera to show who we support when we choose to shop local. We asked the makers ‘What is it that you create and what is the emotion a consumer feels when they experience your product or service?’ From Indigenous subscription boxes to aviation school, we learned a lot about our hardworking and resilient business community members who are the backbone of our local economy.

The campaign was a multi-tiered collaboration that utilized local talent to create content that amplified our local businesses. Through this mixture of traditional and digital advertising, we were able to far exceed our campaign key performance indicators (KPI’s) and strengthen locals’ and visitors’ understanding of the importance of choosing local – in all industries.

On behalf of the Chamber of Commerce, I want to thank all of our businesses for sharing their stories. I want to thank our local media outlets for amplifying our message and I want to thank all of the behind-the-scenes crew who battled frigid temperatures, a global pandemic and tight deadlines to bring this campaign to life. Lastly, I want to thank the BC Chamber of Commerce and the Government of Canada – without your support, this project would not have been possible.

Nic Zdunich

Manager, External Relations & Strategic Communications

“I felt so honored to be asked to be part of such a meaningful campaign. There were so many different forms of advertising being used with this, which not only gave me some ideas, but really gave my business a lot of exposure. One of the photos that was used for the campaign featured Sid Dickens tiles, and it brought in a lot of guests who already collected Sid Dickens and didn’t know we carried them.”

Emily @ Crooked Crown

Partnership Development

Tourism Kamloops

Funding was allocated to Tourism Kamloops to directly support the Luv’n the Loops program, a pre-existing ‘shop local’ program. Funds are being used to increase pass registrants and redemptions at participating local businesses, increase marketing to highlight participating businesses through new community partnerships, develop new content, and implement a new pass promoting local food and beverage establishments in the off-season.

Learn more at tourismkamloops.com

Kamloops Food Policy Council

Funding was distributed to the Kamloops Food Policy Council, which will be used to support advertising and contracting costs to promote local food entrepreneurs from The Stir. The Stir is a regional food production facility that incubates new food and beverage entrepreneurs from the Thompson-Okanagan. The organization aims to raise the profile of prepared food and beverage producers in the region, while also advocating for local food sovereignty.

Learn more at thestir.kitchen

Kamloops Film Society

The Kamloops Film Society is a local non-profit that operates the Paramount Theatre. Funding was provided to support the Kamloops Film Festival in March 2022 through pre-show commercials and in-event programs.

Learn more at thekfs.ca


Community Futures Development Corporation of Central Interior First Nations (CFDC of CIFN) promotes and provides community economic development support services to Indigenous people within the Central Interior of British Columbia. The partnership between the Chamber and CFDC of CIFN will support the Economic Recovery Summit taking place in May 2022.

Learn more at cfdcofcifn.com

Businesses Supported

“The funding we received for this program was a remarkable way to create a team of local talent to Celebrate our Makers. Not only were we able to provide amazing advertising opportunities to great businesses in our region that will help them navigate through and beyond the pandemic, we also were able to foster new connections between our behind-the-scenes team and the business community.
New friendships were made and new working relationships were formed. Celebrate our Makers quickly turned into the most valuable organic networking opportunity the Chamber could have possibly created for everyone involved. It has been the perfect way for our team to learn about local entrepreneurs and talent that create magic in our own backyards.
Boom had an incredible time working with the Chamber team, local talent, media, and businesses to bring this campaign to life. I have always had a passion for our region and our business community. Through Boom’s involvement with this campaign, I became even prouder of what our area’s entrepreneurs have to offer.”

Roxanne Kennedy

Let’s keep the momentum going! Our team is looking for partners to help us showcase local talent throughout our region.
Want to get involved?
Reach out to Brian Jones, Manager of Development and Membership, to learn more.

Brian Jones


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The Kamloops Chamber of Commerce is situated on the traditional and unceded lands of the Tk'emlups Te Secwepemc within Secwepemc'ulucw, the traditional territory of the Secwepemc people. We are honored to live and work and play on this land and acknowledge the complicated history and humbly move forward in a spirit of collaboration and gratitude.